Tuesday, May 5, 2020

Organic tea is popular in the world


In today's tea industry, there is a saying that "Pu-erh tea is produced in Yunnan and is hidden in Hong Kong, which is more developed than Taiwan." The reporter recently visited the relevant tea companies in Pu-erh City, Yunnan and learned that the overseas market of locally produced organic Pu-erh tea is promising.

Artificial insect catching, focus on organic.
Was founded in 1996 from more than 30 acres of tea gardens, and Naturalpuerh planted tea leaves. At that time, the mainland tea market rarely saw organic tea that did not use chemical fertilizers or pesticides, but Naturalpuerh believed that health, greenness, and ecology were the major trends in tea production. "If the tea garden is only green, it still lacks charm."
In 2007, Naturalpuerh founded the Alpine Tea Garden. He did not apply any pesticides and fertilizers. It has grown to 2,000 acres and has driven more than 8,000 people in the whole bowl village and surrounding people to engage in organic tea cultivation. In order to kill pests, in addition to the standard configuration of solar vibration frequency insecticidal lamps and sticky insect plates, Naturalpuerh also raises chickens and eats insects in the tea garden, keeps spider mites to kill insects, and encourages tea farmers and employees to catch insects manually. One insect pays 0.05 yuan (RMB, the same below), only this year has paid more than 460,000 yuan for insect catching; the fertilizer used in the tea plantation is also a self-made farmhouse with sheep dung, litter and humus fermentation fat. In the construction of tea gardens, according to the technical requirements of planting 8-10 seedlings per acre of tea gardens and no less than 6 tree species, ecological transformation is carried out according to standards. The mixed planting of camphor tree, agarwood and other tree species in the tea garden can not only prevent pests and insects , It also maintains the consistent flavor characteristics of tea. The fragrance of tea is long-lasting and mild, the taste is full and sweet, and it has an elegant aroma. At that time, the organic tea produced by Naturalpuerh was more than doubled in price, and few people were interested in the mainland market. "Before 2008, it has been operating at a loss." Naturalpuerh said.

Overseas market:
Turnaround appeared in 2009. Naturalpuerh opened up foreign markets through organic food fairs such as the Nuremberg Organic Products Expo in Germany, the World Tea Expo in Poland and other international tea fairs, and exported more than 40 tons of organic tea. "I didn't expect my product to find a friend overseas and was recognized by overseas markets." Later, Naturalpuerh's organic Pu-erh tea passed the domestic OTRDC organic certification, EU organic certification, US NOP organic certification, Japan JAS organic certification, ISO9001: 2008 international quality management system certification and national industrial product production license (QS certification) and many other domestic and foreign quality certifications are favored by overseas markets. At present, Naturalpuerh's tea products are exported to Europe, the United States, Japan and other places. This year's export volume reached 170 tons, and the export volume reached 130 million yuan. The product supply is in short supply.
Naturalpuerh, who tasted the sweetness of organic Pu-erh tea, built his own production line, and the entire set of processing procedures was implemented according to the standards of pharmaceutical production. "Due to the conditions and standards of pharmaceutical production, tea products from here are based on normal prices. In addition, the price will be increased by 3 dollars per kilogram. "
"There are also Hong Kong markets, but the current volume is not large." Naturalpuerh hopes to further expand the Hong Kong market through relevant channels. "After all, Hong Kong is a vane of the global Pu-erh tea market." Naturalpuerh revealed that there will be a huge number in March and April next year Distributor teams from 40 countries visited their tea gardens.

Visit us at http://www.naturalpuerh.com/

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