"The Puerh tea investment market environment in the past two years has
been very bad. As of now, many investors have lost more than one million yuan
in Puerh tea. If the market goes on like this, many investors may be really
quitting Puerh tea business." Witness's recent remarks from Shi Yuanqing,
who participated in the turbulent development of Puerh tea for nearly 9 years
from 2008 to 2016, revealed a profile of the current Puerh tea investment and
collection market.
Now is the time when the spring tea comes into the market. Although Puerh tea's spring tea will be marketed later than green tea, do you want to collect the Year of the Monkey tea? Do you want to participate in crowd funding in advance? Do you want to go to tea mountain? Puerh tea rivers and lakes have already created a storm.
Collection: Puer tea collection theme returns to daily consumption.
"Ten years ago, I entered the Puerh tea market." Kunming native Ms. Yang is a typical "Puerh tea becomes a collector when you buy more." She said that the earliest contact with Puerh tea should be around 2004, because she knew a friend was planting tea, and then participated in and witnessed the earth-shaking and price surge of Puerh tea from 2004 to 2008. At that time, as a working class, she invested hundreds of thousands of her family's money in "fried tea", and she made some losses. Until the previous year, she exhausted the stock of fried tea that year.
In Ms. Yang's home, the collection of Puerh tea is mainly ancient tree tea. She said that since Puerh tea is known as an "importable antique", it is different from the "greedy" green tea. Puerh tea is as old as possible, that is, the older it is, the better it tastes. "Drinking Puerh is as much about drinking as drinking red wine, first about the year, followed by the tea-producing areas and tea trees."
Liu Yicheng, President of Kunming Tea Industry Association, is also a senior Puerh tea collector. Raw tea, cooked tea, ancient tree tea, ecological tea, organic tea. According to brand, year, production area, and level, in the collection of Liu Yicheng, Puerh tea is collected by category, and the longest time has even exceeded 100 years. "This year's Puerh tea is mainly used for historical data research. The Puerh tea collection is not only the year, but also the historical culture."
"Unlike the fanaticism of previous years, the collection of Puerh tea has become more rational in recent years. Whether it is high-end ancient tree tea or platform tea, the starting point is more for daily consumption, gift-collection collections and speculative collections gradually Turning down." Wang Xiang, who has been in the tea business for 10 years in Kunming, said that overall, the theme of Puerh tea collection has returned to daily consumption. Even high-end Puerh ancient tea such as Banzhang, Iceland and Xigui are based on Drink-based consumer collections, not gift-giving and speculative collections that are dedicated to the price "altar".
Market: Gushu tea and famous camellia tea are niche consumption.
Nowadays, Puerh tea has long been renowned at home and abroad. However, with the passage of time, the consumer market, prices, and methods of Puerh tea have also changed.
"Guangzhou, Fujian, Taiwan, Singapore and other places, more and more regions, more and more people are accepting Puerh tea." Wang Xiang said that since the "baptism" of the Puerh tea in 2008, the current Puerh Tea is well-known and widely recognized in the market. However, with the opening of Puerh tea's popularity, the consumer price of the Puerh tea market has also changed. For example, in the same production area, the price of ancient tree tea and platform tea can be described as different. With the mountain of Puerh tea, the concept of ancient trees and the ecological scarcity value of Puerh tea are excavated, the famous ancient mountain tea can be appreciated It has become a consensus in the market that the pure material famous mountain ancient tree tea pry has moved the Puerh tea high-end collection market.
Taking the current price of Puer tea on the market as an example, the price of ancient tree tea varies from 3,000 yuan to more than 10,000 yuan per kilogram, while for platform tea, even some ecological and organic Puer tea only costs 30 yuan to 1 kilogram 200 yuan, ranging from 500 times the highest price difference.
The price of Puerh tea, which is self-produced, self-sold and foundry, is not high. More than 80% of Puerh tea's sales are still aimed at ordinary people, and they drink tea every day. Only precious varieties and high-end brands of large manufacturers are the targets of private chaotic tea funds. According to the analysis, the production of famous mountain ancient tree tea is low, the demand is large, and the supply-demand relationship is obvious, so the price is more advantageous. At present, no matter large or small brand businesses in the market, some are making ancient tree tea and famous mountain tea, but only It belongs to niche consumption, such as Banzhang, Iceland, Yiwu, Jingmai, Yibang, sleepy deer, and former return. After all, production is limited.
Because of the refinement of ancient trees Puerh tea and hills, the price of Yunnan Puerh tea gradually differentiated. The price difference between Puerh tea made from the pure materials of famous ancient trees and the popular Puerh tea is increasing. In terms of ancient tree tea, in addition to the original Banzhang and Iceland, now more (such as Jingmai, Yiwu and other production areas) the value of ancient tree tea has been excavated, and the profit space has made mountain ancient tree tea a hot market investment. At a new point, prices continue to rise, and even drive the price of Terrace tea for mass consumption to rise slightly, but the "price gap" between the two is quite different.
Now is the time when the spring tea comes into the market. Although Puerh tea's spring tea will be marketed later than green tea, do you want to collect the Year of the Monkey tea? Do you want to participate in crowd funding in advance? Do you want to go to tea mountain? Puerh tea rivers and lakes have already created a storm.
Collection: Puer tea collection theme returns to daily consumption.
"Ten years ago, I entered the Puerh tea market." Kunming native Ms. Yang is a typical "Puerh tea becomes a collector when you buy more." She said that the earliest contact with Puerh tea should be around 2004, because she knew a friend was planting tea, and then participated in and witnessed the earth-shaking and price surge of Puerh tea from 2004 to 2008. At that time, as a working class, she invested hundreds of thousands of her family's money in "fried tea", and she made some losses. Until the previous year, she exhausted the stock of fried tea that year.
In Ms. Yang's home, the collection of Puerh tea is mainly ancient tree tea. She said that since Puerh tea is known as an "importable antique", it is different from the "greedy" green tea. Puerh tea is as old as possible, that is, the older it is, the better it tastes. "Drinking Puerh is as much about drinking as drinking red wine, first about the year, followed by the tea-producing areas and tea trees."
Liu Yicheng, President of Kunming Tea Industry Association, is also a senior Puerh tea collector. Raw tea, cooked tea, ancient tree tea, ecological tea, organic tea. According to brand, year, production area, and level, in the collection of Liu Yicheng, Puerh tea is collected by category, and the longest time has even exceeded 100 years. "This year's Puerh tea is mainly used for historical data research. The Puerh tea collection is not only the year, but also the historical culture."
"Unlike the fanaticism of previous years, the collection of Puerh tea has become more rational in recent years. Whether it is high-end ancient tree tea or platform tea, the starting point is more for daily consumption, gift-collection collections and speculative collections gradually Turning down." Wang Xiang, who has been in the tea business for 10 years in Kunming, said that overall, the theme of Puerh tea collection has returned to daily consumption. Even high-end Puerh ancient tea such as Banzhang, Iceland and Xigui are based on Drink-based consumer collections, not gift-giving and speculative collections that are dedicated to the price "altar".
Market: Gushu tea and famous camellia tea are niche consumption.
Nowadays, Puerh tea has long been renowned at home and abroad. However, with the passage of time, the consumer market, prices, and methods of Puerh tea have also changed.
"Guangzhou, Fujian, Taiwan, Singapore and other places, more and more regions, more and more people are accepting Puerh tea." Wang Xiang said that since the "baptism" of the Puerh tea in 2008, the current Puerh Tea is well-known and widely recognized in the market. However, with the opening of Puerh tea's popularity, the consumer price of the Puerh tea market has also changed. For example, in the same production area, the price of ancient tree tea and platform tea can be described as different. With the mountain of Puerh tea, the concept of ancient trees and the ecological scarcity value of Puerh tea are excavated, the famous ancient mountain tea can be appreciated It has become a consensus in the market that the pure material famous mountain ancient tree tea pry has moved the Puerh tea high-end collection market.
Taking the current price of Puer tea on the market as an example, the price of ancient tree tea varies from 3,000 yuan to more than 10,000 yuan per kilogram, while for platform tea, even some ecological and organic Puer tea only costs 30 yuan to 1 kilogram 200 yuan, ranging from 500 times the highest price difference.
The price of Puerh tea, which is self-produced, self-sold and foundry, is not high. More than 80% of Puerh tea's sales are still aimed at ordinary people, and they drink tea every day. Only precious varieties and high-end brands of large manufacturers are the targets of private chaotic tea funds. According to the analysis, the production of famous mountain ancient tree tea is low, the demand is large, and the supply-demand relationship is obvious, so the price is more advantageous. At present, no matter large or small brand businesses in the market, some are making ancient tree tea and famous mountain tea, but only It belongs to niche consumption, such as Banzhang, Iceland, Yiwu, Jingmai, Yibang, sleepy deer, and former return. After all, production is limited.
Because of the refinement of ancient trees Puerh tea and hills, the price of Yunnan Puerh tea gradually differentiated. The price difference between Puerh tea made from the pure materials of famous ancient trees and the popular Puerh tea is increasing. In terms of ancient tree tea, in addition to the original Banzhang and Iceland, now more (such as Jingmai, Yiwu and other production areas) the value of ancient tree tea has been excavated, and the profit space has made mountain ancient tree tea a hot market investment. At a new point, prices continue to rise, and even drive the price of Terrace tea for mass consumption to rise slightly, but the "price gap" between the two is quite different.
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